100 самых брэндовых брэндов в мире

RANK(2004 / 2003) 2004($MILLIONS) 2003($MILLIONS) PERCENT COUNTRY

1 1 COCA-COLA 67,394 70,453 –4% U.S.
2 2 MICROSOFT 61,372 65,174 –6% U.S.
3 3 IBM 53,791 51,767 4% U.S.
4 4 GE 44,111 42,340 4% U.S.
5 5 INTEL 33,499 31,112 8% U.S.
6 7 DISNEY 27,113 28,036 –3% U.S.
7 8 McDONALD’S 25,001 24,699 1% U.S.
8 6 NOKIA 24,041 29,440 –18% Finland
9 11 TOYOTA 22,673 20,784 9% Japan
10 9 MARLBORO 22,128 22,183 0% U.S.
11 10 MERCEDES 21,331 21,371 0% Germany
12 12 HEWLETT–PACKARD 20,978 19,860 6% U.S.
13 13 CITIBANK 19,971 18,571 8% U.S.
14 15 AMERICAN EXPRESS 17,683 16,833 5% U.S.
15 16 GILLETTE 16,723 15,978 5% U.S.
16 17 CISCO 15,948 15,789 1% U.S.
17 19 BMW 15,886 15,106 5% Germany
18 18 HONDA 14,874 15,625 –5% Japan
19 14 FORD 14,475 17,066 –15% U.S.
20 20 SONY 12,759 13,153 –3% Japan
21 25 SAMSUNG 12,553 10,846 16% S. Korea
22 23 PEPSI 12,066 11,777 2% U.S.
23 21 NESCAFE 11,892 12,336 –4% Switzerland
24 22 BUDWEISER 11,846 11,894 0% U.S.
25 29 DELL 11,500 10,367 11% U.S.
26 27 MERRILL LYNCH 11,499 10,521 9% U.S.
27 26 MORGAN STANLEY 11,498 10,691 8% U.S.
28 24 ORACLE 10,935 11,263 –3% U.S.
29 28 PFIZER 10,635 10,455 2% U.S.
30 31 J.P. MORGAN 9,782 9,120 7% U.S.
31 33 NIKE 9,260 8,167 13% U.S.
32 30 MERCK 8,811 9,407 –6% U.S.
33 37 HSBC 8,671 7,565 15% Britain
34 35 SAP 8,323 7,714 8% Germany
35 39 CANON 8,055 7,192 12% Japan
36 38 KELLOGG’S 8,029 7,438 8% U.S.
37 41 GOLDMAN SACHS 7,954 7,039 13% U.S.
38 36 GAP 7,873 7,688 2% U.S.
39 NEW SIEMENS 7,470 New New Germany
40 43 IKEA 7,182 6,918 4% Sweden
41 44 HARLEY–DAVIDSON 7,057 6,775 4% U.S.
42 40 HEINZ 7,026 7,097 –1% U.S.
43 50 APPLE 6,871 5,554 24% U.S.
44 45 LOUIS VUITTON 6,602 6,708 –2% France
45 NEW UBS 6,526 New New Switzerland
46 32 NINTENDO 6,479 8,190 –21% Japan
47 46 MTV 6,456 6,278 3% U.S.
48 42 VOLKSWAGEN 6,410 6,938 –8% Germany
49 47 L’OREAL 5,902 5,600 5% France
50 52 ACCENTURE 5,772 5,301 9% U.S.
51 48 XEROX 5,696 5,578 2% U.S.
52 55 WRIGLEY’S 5,424 5,057 7% U.S.
53 34 KODAK 5,231 7,826 –33% U.S.
54 49 KFC 5,118 5,576 –8% U.S.
55 51 PIZZA HUT 5,050 5,312 –5% U.S.
56 56 COLGATE 4,929 4,686 5% U.S.
57 54 KLEENEX 4,881 5,057 –3% U.S.
58 57 AVON 4,849 4,631 5% U.S.
59 53 GUCCI 4,715 5,100 –8% Italy
60 NEW EBAY 4,700 New New U.S.
61 65 YAHOO! 4,545 3,895 17% Switzerland
62 60 NESTLE 4,529 4,460 2% France
63 62 DANONE 4,488 4,237 6% France
64 61 CHANEL 4,416 4,315 2% U.S.
65 59 PHILIPS 4,378 4,464 –2% Netherlands
66 74 AMAZON.COM 4,156 3,403 22% U.S.
67 63 KRAFT 4,112 4,171 –1% U.S.
68 75 CATERPILLAR 3,801 3,363 13% U.S.
69 67 ADIDAS 3,740 3,679 2% Germany
70 68 ROLEX 3,720 3,673 1% Switzerland
71 76 REUTERS 3,691 3,300 12% Britain
72 69 BP 3,662 3,582 2% Britain
73 66 TIME 3,651 3,784 –4% U.S.
74 NEW PORSCHE 3,646 New New Germany
75 70 TIFFANY 3,638 3,540 3% U.S.
76 81 MOTOROLA 3,483 3,103 12% U.S.
77 79 PANASONIC 3,480 3,257 7% Japan
78 78 HERTZ 3,411 3,288 4% U.S.
79 73 HERMES 3,376 3,416 –1% France
80 71 DURACELL 3,362 3,438 –2% U.S.
81 NEW AUDI 3,288 New New Germany
82 64 AOL 3,248 3,961 –18% U.S.
83 82 HENNESSY 3,084 2,996 3% France
84 83 SHELL 2,985 2,983 0% Brit./Neth.
85 77 LEVI’S 2,979 3,298 –10% U.S.
86 85 SMIRNOFF 2,975 2,806 6% Britain
87 86 JOHNSON&JOHNSON 2,952 2,706 9% U.S.
88 NEW ING 2,864 New New Netherlands
89 88 MOET & CHANDON 2,861 2,524 13% France
90 89 NISSAN 2,833 2,495 14% Japan
91 NEW CARTIER 2,749 New New France
92 NEW ESTEE LAUDER 2,634 New New U.S.
93 NEW ARMANI 2,613 New New Italy
94 84 BOEING 2,576 2,864 –10% U.S.
95 87 PRADA 2,568 2,535 1% Italy
96 91 MOBIL 2,492 2,407 4% U.S.
97 92 NIVEA 2,409 2,221 8% Germany
98 93 STARBUCKS 2,400 2,136 12% U.S.
99 90 HEINEKEN 2,380 2,431 –2% Netherlands
100 95 POLO RL 2,147 2,048 5% U.S.